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Baojian Incentive 2011

▶Baojian Incentive 2011

Date : Sep 13-26, 2011
Venue : Jeju Island & ICC(International Convention Center) JEJU
Organizer : Baojian
Attendance :11,200 Participants

Korea saw its largest tourist group in its history in 2011, with nearly 11,000 Chinese visitors traveling to the Seoul and Jeju Island in September. The record-setting tour group is made up of employees of Baojian, a Chinese direct sales company for health care products, after the firm signed an agreement with Korea in June. The 10,789 visitors from Baojian are employees who recorded excellent sales in 2010 and were divided into eight tour groups over the September Baojian has been sending its employees on reward trips since 2005, including 9,800 tourists to Taiwan in 2009.Winning the bid for the Baojian incentive group is the result of years of systemic collaboration of related organization and groups both domestic and overseas since 2009 and it is especially meaning as the Chinese tourism market is one of Korea's top segments.

Footprints of the Bid for the Baojian incentive group

  1. 2009
    1. March: LOI to host Baojian incentive travel was sent and confirmed
    2. August 26: Beijing Office worked with CITS MICE on proposal to Baojian
    3. September: Baojian's CEO accepted invitation by KTO to Korea
    4. September 27: Beijing Office and CITS MICE appointed Korea as the 2011 incentive destination for Baojian
    5. October 1: 7 Personnels from Baojian visited Korea
  2. 2010
    1. March: LOI to host Baojian incentive travel was sent and confirmed
    2. August 26: Beijing Office worked with CITS MICE on proposal to Baojian
    3. September: Baojian's CEO accepted invitation by KTO to Korea
    4. September 27: Beijing Office and CITS MICE appointed Korea as the 2011 incentive destination for Baojian
    5. October 1: 7 Personnels from Baojian visited Korea
  3. 2011
    1. February : Visa application simplified
    2. April : Baojian's 1st Site Inspection
    3. May : Baojian 2nd Site Inspection
  4. Result
    1. Outcome – Increase in Satisfaction, Lasting Impression

      A Satisfaction Measure Survey was conducted amongst Baojian incentive tour participants regarding their visit including immigration process, accommodation, food, shopping and the attractiveness of Korea as a tourist destination and it was found that these participants had 15% higher satisfaction rate than those of regular Chinese Tourists. Furthermore, there was a notable economic impact and promotion benefit through such tours. Korea will further its efforts to attract large incentive tours with the best, customized service and support.

Herbalife University in 2011

Baojian Incentive picture

Date : September 16-18, 2011
Venue : KINTEX, Gyeonggi-do
Organizer : Herbalife
Attendance : 15,000 (8,000 foreigners)

Helps put Gyeonggi on the map as a top convention destination Approximately 15,000 people participated in 2011 Herbal Life University meeting which included 8,000 foreign nationals. It led to economic impact of direct consumption expenditure of about 22.9 billion KRW (participants of the international conference spent about 2,488 USD per person), production inducement of 41.2 billion KRW (applying U$19,904,000)x1.8021(Production inducement multiplier), resulting in sum of 64.1 billion KRW proving its large scale in numbers. (Calculated based on: International Conference on the Study of Economic Impact Analysis, 2008). The success of the event allowed Gyeonggi-province to position itself as an ideal MICE destination.